Invited Technical Speaker Josephine Cheng: Building a Smarter Planet

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Josephine Cheng, IBM Fellow & VP

Josephine Cheng, IBM Fellow and Vice President, IBM Almaden Research Center

We are at an extraordinary moment in history: a major political transition in the United States, the global economy in flux, our financial markets restructuring themselves – and an acutely felt need for leadership. Our political leaders aren’t the only ones who’ve been handed a mandate for change. Leaders of businesses and institutions everywhere confront a unique opportunity to transform the way the world works.

• In the last few years, our eyes have been opened to global climate change, and to the environmental and geopolitical issues surrounding energy. • We have been made aware of global supply chains for food and medicine. • And, of course, we entered the new century with the shock to our sense of security delivered by the attacks on 9/11.

These collective realization has reminded us that we are all now connected – economically, technically and socially. Free trade agreements, the Internet and the arrival of globalization are making the world simultaneously smaller and flatter. In this presentation, I shall discuss the research activities at IBM Almaden Research to support a smarter planet by providing: smart energy and water, smart healthcare, smart business and smart workforce.


Shannon Madison, GHC 2009 Live Notetaker.

Contents

How our interconnected technologies are changing the world we live in.

Impact of congested roadways:

  • 3.7 billion lost hours
  • 2.3 billion gallons of gas

Everytime there's problems, there's always opportunity.

  • Stockholm, Sweden cut traffic by 20%, lowered emissions by 12% and reported 40k additional daily users of public transportation. How'd they do this?
    • They imposed fees for people passing through the most congested areas. People opted instead to either bypass congested/fee areas, or take public transportation.
    • Also worked with Singapore to install sensors for real-time analyisis to predict congestion, feed this information back to the citizenry so they can make an informed decision

Need for progress:

  • 85% idle computing capacity
  • $40b (3.5% of sales) loss due to supply chain inefficiencies

(more)

Opportunity:

  • Retooled microchips result in 27% water use reduction
  • Smart system, continuous link settlement risk reduced to zero
  • Yansha dynamic supply chain improvements resulted in 93% faster delivery

How is the world becoming SMARTER?

World is becoming INSTRUMENTED: supply chains, healthcare, cities, even ecosystems, instruments measure, sense, and see exact condition of everything

  • 1billion transistors per person on the planet.
  • by 2010, 30 billion RFID tags will be embedded into our world

World is becoming INTERCONNECTED: Objects and systems can speak with eachother. The internet of things (cars, appliances, cameras, roadways, pipeline, etc) is headed to one TRILLION

  • Almost 1/3 of the world's population will be online by 2011
  • Nearly 4 billion mobile phone subscribers by 2008 (predicted, should verify)

Josephine's experience in China:

  • Why are China's farmers so poor? Raise livestock, but need middle-man to sell. Working with gov't, embed all livestock with RFID to track. Buyers can see info, bid higher for healthier livestock. All info live, eliminate middle-men, farmers reap benefit

World is becoming more INTELLIGENT

  • Can respond to changes quickly, accurately, get better results. Predict & optimize for future events. Collect & analyze data from end-user devices.
  • 15 petabytes of new information generated daily (8x all U.S. libraries)

With information explosion, need more power. IBM releasing petaflop processor. It's super fast.

Cloud computing facilitates the real-time computing and analaysis of all of this information.

A smarter planet is the sum of 3 factors: Instrumented, Interconnected, Intelligent. Creates opportunity to think & act differently: economically, socially, and technically


New Intelligence

Information Explosion:

  • Volume:
    • 15 petabytes of new info ea day
    • 200 billion emails sent daily
    • 988 exabytes of digital info
  • Diversity:
    • 80% of new data is unstructured-docs, images, video, audio
    • 30 billion RFID tags embedded in everything: even animals, building, ecosystems, products
    • $5.7 billion spent by companies trying to make sense of internal data

Need to employ predictive models

Instrumented Planet: External Events > sensing/metering and data acquisition > real world aware data processing > data colleciton & distribution combined with historical data > predictive models


Green & Beyond

Systemic view of value chain > benefits of going green

Areas of cost: 10k liters of water req to produce one pair of jeans, 6.6 billion trees needed to clear CO2 emitted by datacenters

Address three critical resource impacts: carbon, water, energy

  • Energy production > carbon emissions, water needed to generate energy/energy needed to clean & transport water, carbon emissions > climate change/disrupt water systems

Carbon Management: "SNOW" Supply-chain network optimization workbench

  • Core functionality: supply chain network design, strategy evaluation, tactical transportation analysis.
  • IBM's first web-based logistics carbon management solution is complete and ready for deployment. Enables the analysis of complete carbon costs

Energy management: Pac NW GridWise testbed projects

  • Each home had a thermostat, immediate feedback on energy consumption led to reduction on power load
  • Improvements to solar efficiencies

Smart Healthcare: using data to provide clinical analysis. Make db queries easier, integrate into diagnosistic practice

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